Locomotion blog

St James Theatre

Photo taken by Mays Ali

located in the heart of courtany place, The St James Theatre building is just one of the many impressive Neo classical buildings that Wellington has to offer. Neo classicism is known for it's rational and symmetrical designs that can be seen through the use of simple geometries, grand columns, pedestals and pediments as well as basic typography, which all comes together to bring a well formed and stylistic revival of the classical period.

 The roots of Neo classicism originate from the discovery of ancient hellenistic and etruscan ruins, architecture and antiquity, which explains the nature of the style and for this building in particular  explains the relevance of the or the style to it's purpose. Historically the origins of theatre come from ancient Greece, so as we can see, the neo classical design era represented the high culture and civilisation of the ancient world. According to Geoffrey Broadbent's book ,titled Neo classicism, the Greek influence represented "everything that was good in culture", this being universities, museums, democracy, libraries and of course theaters.

The St James Theatre adds to the collection of Wellington's Neo classical styled buildings, giving the capital city prestige and reinforces the political significance of Wellington, where the New Zealand Government and political groups are based. This links back to the fact that certain political ideas ,and democracy in particular, were created by ancient greek governments. Neo classical buildings are often used around the world to represent the political importance of the cities/states and democracy, such as the white house in Washington D.C in the United States. Therefore makes sense to have a continuous style within Wellington that represents the culture of the city and is relevant to it's purpose.

References

Geoffrey Broadbent. (1979). Neo-Classicism. Dr A C Papadakis, 49(8-9), 5-7

Damie Stillman. (1988). English Neo Classical Architecture. A Zwemmer Ltd, London, UK

groupwork-statement and video

Nana Technology

Our banana focus for our Nana Technology company is one that spans across all our advertising - the vast majority of the audience (target and not), can empathize with theology making one slightly mad - or bananas!

So when it came time for our advertisement, we obviously wanted to keep in the theme with our fantastic banana pun.

The advertisement has an elderly person walking towards a computer, with calm, soothing jazz music playing in the background. The character sits down to use it, and the computer unexpectedly explodes into bananas - a literal representation of how technology can in itself go bananas as well as makes the user a bit mad!

Humour is our main way of portraying to our target audience our services at Nana Technology. We believe the older generation are awesome and are all good with laughing at themselves – I know my nana is! So taking a light-hearted approach to our company’s advertising is, we strongly believe, the best and warmest approach to take, especially with already apprehensive clientele.

Advertisement:

Here at Nana Technology, we are firm believers in a friendly, relaxed and professional approach to all our programme users, with the goal in mind of fulfilment from our nanas and granddads - that they can keep up to date with their grandkids in the technological world.

contact sheet, project 3

I have uploaded my contact sheet through Issuu.com, to access my contact sheets for this project, my URL is:
thttp://issuu.com/maysali/docs/light_144_contact_sheet

HDR image

HDR image:

photos used at different exposures:

final proposal and images

Proposal
I wanted to experiment with the idea of masculinity and femininity and and wanted to find out if these two characteristics can be expressed through light. The idea came to me when I had been thinking about old hollywood films, particularly film noir, where lighting was a heavy visual input that separated how the audience recognized the difference between Men and Women. So for this project I wanted to see if this does in fact effect our (the audience) perception of masculine and feminine objects, and through my photographs prove that the way we see how light is displayed does instinctively draw connections  between what we see and what we associate it with.
  I intended to use various kinds of lighting at first, but then when I went through some artists that helped shape my work I narrowed down my ideas to end up with only a few types of lighting that seemed to reoccur throughout most of my precedent's works, which showed that femininity involved brighter lit atmospheres while masculinity involved more shadows and contrast. For this project I ended up using a lot of down lighting to achieve this contrast and then ambient lighting using a white umbrella-like tool to soften the sharpness of direct light. I initially wanted to use abstract angles and points of views, but then I thought that it may confuse the audience too much, and since I want the audience to easily comprehend the photographs I think i should make it slightly straightforward so that it doesn't end up looking too basic or too abstract.
  I decided to use this idea because it interested me how femininity and masculinity can be visually recognized and communicated through particular conventions or typical features that allows individuals to categorize whether something is masculine or feminine. Im not aiming to target a specific audience, but allow the viewers to think about how things around us are designed specifically to attract a group or market audience and how gender helps the object become more attractive for the two different groups. this would then ingage the viewers and allow them to think about gender in depth and why manufacturers and designers focus so much on making gender-specific items and how they achieve this.
for my final output I intend to use 4-6 of my strongest pictures that communicate my ideas and appear artistic and thoughtful enough to grab the audience's attention. I want the main focus of the collection to be about light and how different kinds of light depict masculinity and femininity, so when the audience see my photographs I intend on the light source to be the first thing to stand out, before they decipher what is n the rest of the photo.

final images

Editing

Ive cropped my chosen images and made them black and white because I have noticed that most of my precedents use black and white photography to bump up the appearance of shadows and to make the contrast between dark and light shades stand out more. I think that by taking away colours the audience will focus more on how my idea of representing femininity and masculinity through specific lighting, rather than focusing on other factors that may influence this.

development of my idea and proposal / next shoot

After going through more artist precedents, I have thought of ways to improve my existing idea and proposal, and also after my first two shoots, I dont think that by photographing objects solely projects my ideas effectively because I dont think that it is strong enough to show the differences between gender characteristics since the viewers dont necessarily understand what I am trying to show in context. For example when I take a photo of a lipstick case, whether it be in an abstract style or not, the pictures dont read out what I am trying to show, instead the viewer focuses on what the object is as opposed to thinking about what it represents and how light effects out views of masculinity or femininity.
So for my next shoot I used myself as a subject and took a series of photographs where I use ambient and soft lighting for situations where I would use masculine objects and feminine objects and vice versa with darker, more high-contrast key lighting. This way I can manipulate the audience, even for just a second, and almost confuse them when they see the contradictions that I use in the photographs.
This means that I will have to make some small changes to my proposal in order to explain this idea clearer.

shoot 3: (dont let my face scare you, I have a fantastic personality)

 

This idea i used very scarce light, like Erwin Blumenfeld's idea for his photograph, to show the smoothness of the face and lipstick in a subtle way. This is because I just wanted to experiment with different kinds of lighting to see which one would be effective and since I wanted to portray smoking in a masculine way (since it is typically perceived as a 'manly' thing to do, and the idea was taken from film noir, where the male leads characteristics tend to include smoking addictions) strong contrast work with that idea.

 

Here I used pliers, an object commonly associated with masculinity, and used them as manicure scissors which is a typically feminine object. I used two bright spotlights at first to achieve a downlighting look, but decided that by making the light ambient and less direct, I would end up with a less harsh look that is still bright and relates stronger to femininity. I took these ideas from my precedent, Bill Brandt, who uses downlighting thats ambient and bright so that the shadows dont become too strong, but there's still definition in the shapes and spaces within the subjects' body parts. 

 

Using a women's disposable shaver and very strong key lighting, I tried to get a masculine effect through the heavy contrast lighting. This idea was heavily influenced by film noir where the male characters are famously depicted in strong key lighting. I thought that this would be effective in my photographs because  the audience would understand or have a better idea of what I am trying to show in my pictures.  

 

(I look like my uncle :S )
I had the idea of using a women's makeup brush and use it as a way to show manly facial hair such as a moustache, beard etc... and accompany it by using a half lit face to complement the contradiction of using a feminine object to create the appearance of a man. The idea of using a half-lit face came from Erwin Blumenfeld's photograph where the lighting was brighter on one side of the model's face than it was on the other side.

precedents for project 3

Andre Kertesz

image retrieved from:http://upload.wikimedia.org/wikipedia/en/thumb/b/b5/Kertesz_The_Fork.jpg/250px-Kertesz_The_Fork.jpg

This picture makes the viewer notice the specific arrangement of the fork and plate, as if the artist deliberately arranged the objects in this order because the viewer's eyes are instantly attracted to the linear patterns. The patterns makes the object seem less ordinary because we are more focused on the aesthetics of the object, not it's functionality. I like how the artist does this because it shows how a photograph has the ability to change our view of something even as basic as a fork and allows the audience to appreciate the object in a more artistic way or at least see it as more than just a boring utensil. The fork and shadow create parallel diagonal lines which leads the audiences eyes towards the other end of the object where the pattern is, so this helps the viewer's eyes travel across the whole photograph. Black and white emphasizes contrast and allows the audience to focus on the brightly lit objects.

image taken from:

http://www.christies.com/lotfinderimages/D53995/andre_kertesz_mondrians_pipe_and_glasses_paris_1926_d5399565h.jpg

This image effectively uses a dark background against a lit up base and this gives off a surreal or artificial look which works with the artificial lights used to light up this picture. The spectacles dont produce a strong shadow like the ash tray which shows that it's not particularly necessary to have shadows  in order to portray the idea of light or emphasize it. The artist once again arranges the objects that deliberately controls the viewer's eyes and the movement of the picture, ie the glasses closest to the camera are what the viewer's see first, then the objects in the background etc...

The objects used are also purposely chosen to represent the artist, as if it's iconic, and perhaps by chance there is repetition in the shapes in the objects (circular chapes), which could also be deliberately done in order to give a less harsh, edgy look, which works with the faint shadows. I think that these ideas would work together to portray femininity because it gives off a more harmonious effect. 

Edward Weston

taken from:

http://www.dailyartfixx.com/wp-content/uploads/2011/03/Cabbage-Leaf-Edward-Weston-1931.jpg

The artist uses a cabbage leaf and uses downlighting to emphasize the creases and texture of the leaf. This then changes the perception of the leaf so that it looks like a sheet or fabric. This is a good example of how light controls or effects how an object is viewed. Downlighting is particularly effective when it comes to trying to bring out shadows and contrast, as well as spotlighting. This picture may have heaps of contrast between dark and light, but because the smooth curves of the cabbage leaf are exaggerated, it gives off a more feminine look instead of a masculine look. I think that this would be something to consider for my photographs; can I still portray femininity or masculinity using unconventional lighting? how will this effect/transform my image?

image taken from:

http://www.sfmoma.org/images/artwork/large/62.434.C_01_b03.jpg

This picture is trying to show the relationship between the shape of this root vegetable and the shape of human hands. The black background helps isolate the vegetable and brightens up the appearance of light. Like the picture of the cabbage leaf, this picture also uses spot lighting to show pattern and texture. The photo has been cropped so that the entire vegetable is not shown, allowing the viewers to ponder what the  object may be. This also offers a more abstract view of the object which manipulates the audience to confuse the vegetable for a hand. The artist would've considered how the image would be composed before photographing, so this makes me think that I should plan out my photographs and generate some thumbnails so that I can think about how I will control the picture and what the audience perceives.

Erwin Blumenfeld

image taken from:

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP7PA4_n0irQs2168HKgQd1YcwSeCsdsbRGJHKBXB6ErBZZix786qr7eKyOQtfcGLxn-EwmNE8ys_WnalqWOLm8zAwLwb2pPdLAHDmx5FO8qkC4I_oRt1xwqdTUxASMUPzWkJt6iEC60g/s1600/copyright-estate-of-erwin-blumenfeld-425x535.png

This picture captured my attention because the use of light which may seem scarce but it's because of this that it manages to stand out the most in this picture. The first thing that the audience notices is the thick strip of light being shone on the subject's face, which accentuates the shapes and edges of her face. Although there is a lot of contrast, there are still elements of femininity because the viewer follows the curves of the face which is emphasized by the narrow ray of light against the subject's face, and it's brightness stands out against the dark features, which brings out a subtle softness in the picture. The darkness is not too strong however, allowing the viewer to see most of the subjects face even though it is not completely lit up. The artist used a very basic camera angle and view of the face (ie, it's not abstract) because the picture is straightforward and the idea that the audience takes from this picture is that we are to focus on the emotions or expressions on the face rather than trying to decipher what the image could be. This could be an idea that I could try to express in my photos- to show the images for what they are but use only light to portray femininity or masculinity.

image taken from:

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8qns4lZbgODsundDoYkQiwqKKfbHXA_E9eHFF5-jjnCxU5X06beNPiNindh-VRgrVmCW8X23Hor8wLm2zKMovYXBwTHnldR553ZwJ6r0Y_baYzYFYflMdUbghVhKqye_-phRSC_940nU/s1600/Outline-New-York-_-Erwin-Blumenfeld_-1963.jpg

when I first saw this picture, I got slightly confused because for me the deep shadows help the body appear more masculine. Perhaps it was the photographers intention to portray the subject this way, but as a viewer, I thought it was not successfully portraying femininity. If there was more light and less shadows on the body, then I think that it would make the subject appear less dramatic and less masculine because strong shadows and contrasts depict a certain harshness that would work with the idea of masculinity, but because femininity tends to have a softer look, the contrast and darkness eliminates this.This makes me question how i will have to pick the right kind of lighting to set the picture in the right atmosphere.

Victor Schrager

image retrieved from: http://www.victorschrager.com/images/home/exhibition.jpg

retrieved from:

http://www.candacedwan.com/jelly/data/photograph/image/Maximum_Width=1000,Maximum_Height=322/6825.jpg

I chose to look at this artist's work because I thought it was refreshing how the artist captures light and shadow without the need to make the image in black and white, and I also liked the natural look of the light, because for me it reminds me of femininity. The rays of natural light are more spread out and there fore make the light appear less concentrated and more ambient, creating softer shadows and less contrast, which as Ive already exhausted many times in my research, appears more feminine. The objects that are used are neither specifically feminine or masculine but the light and colours used in these photos help guide the viewers visually as to what the object is about. For me the objects look like books, which is not a gender specific object, but the washed out colours and light gives the pictures character and lean towards a more feminine view of a basic object such a a book. I also like how the artist focuses on the foreground images because it emphasizes the softness of the picture further, so that is one way to complement the lighting.