Nana Technology
Our banana focus for our Nana Technology company is one that spans across all our advertising - the vast majority of the audience (target and not), can empathize with theology making one slightly mad - or bananas!
So when it came time for our advertisement, we obviously wanted to keep in the theme with our fantastic banana pun.
The advertisement has an elderly person walking towards a computer, with calm, soothing jazz music playing in the background. The character sits down to use it, and the computer unexpectedly explodes into bananas - a literal representation of how technology can in itself go bananas as well as makes the user a bit mad!
Humour is our main way of portraying to our target audience our services at Nana Technology. We believe the older generation are awesome and are all good with laughing at themselves – I know my nana is! So taking a light-hearted approach to our company’s advertising is, we strongly believe, the best and warmest approach to take, especially with already apprehensive clientele.
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Here at Nana Technology, we are firm believers in a friendly, relaxed and professional approach to all our programme users, with the goal in mind of fulfilment from our nanas and granddads - that they can keep up to date with their grandkids in the technological world.
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