Sunday 17 June 2012

storyboard + idea refinement

I decided that my idea was too complex and would end up running off on a tangent since the viewer could get lost in the idea of lights rather than how lights and industrial design work together. Instead, for my narrative I have picked basic situations that make me think of how industrial design can relate to light. I tried to think like an industrial designer speaking to an audience of non designers, so that they can see how I would (or a designer would) think about light and how and why it is so important to recognize the relationship between industrial design and light/lighting design.

          STORYBOARD!!
i have numbered certain images on the storyboard so that I can explain why I used the images.
1)cityscape, with a street light shining onto the roads and buildings. This is to show how light is used for practicality, to improve our vision in the dark so that we stay productive, work longer hours, enjoy the nightlife etc... 
2) a study table with a book and a task lamp. I want to add movement to this image such as a page unfolding so that the audience clearly understand what the image is. I wanted to show with this image how reliable light is and that the idea of creating a lamp specifically concentrating light onto a book shows how the idea of a regular task lamp is actually carefully designed to shine light onto the work load so that the user does not get distracted. Clever eh?
3)next image is a camera where the light comes from the flash. This is to show that light control such as in photography or cinematography is important to the user as an artistic form as well as a functional necessity, because it can emphasize emotions, size, shadows etc. Being aesthetically pleasing and functional at the same time really makes me think of the importance of that balance in the industrial design world, so here we see that relationship easily.
4)the next image is a simple image of a computer/laptop, which is used to show the convergence of light and technology as well as entertainment and lights, which shows how versatile light can be. Versatile materials like light are very important in the industrial design world because you can use just one thing for different uses, and this means that it is more practical and user friendly for the users.
5)I chose to use the Eiffel tower to show the impact light has on emotional factors. Watching the tower sparkel at night is a breathtaking experience, yet the idea of quick flashing light is so simple, so this image really speaks about how light is a significant aesthetic factor to a design, which also relates to industrial design in terms of how designers in the past and even right now still use light as a way to make their products/objects more visually pleasing
6) image of a car with headlights. This shows how light is used for safety factors, which is also very important in industrial design because the designer has to always consider the user and of course that means safety plays a huge role in the design process
7) Light inside the average household to show how useful and reliable light is to our everyday lives without us noticing. Designers always evolve and develop ideas and existing alternatives so that the user will gain an easy experience from using the product. In a household light comes easily through a flick of a switch. Also this could show how light can be used as a decorative feature in interior designs.
8) a basic torch to show how portable light can be so that the user is not restricted by darkness. Industrial designers carefully consider how the user will benefit from the product and how to make things handy and innovative. For me the idea and design of battery torches are very clever because it does exactly that- it makes my life easier, therefore it is handy and user friendly- what more does an industrial designer need!
9) the words 'Anew way of seeing' will be written with candles as well
10) just like in the beginning, we end with what we started with-a basic light bulb, which you could say  is a symbol for a very bright idea:)

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